Paw Super Brand Story

We focus on pet fashion, starting in 2020

Paw Super: Where Fashion Meets Compassion for Furry Friends

Founded in 2020, Paw Super emerged from a simple yet profound belief: pets deserve the same love, comfort, and style as their human companions. The brand was born during a time when the world sought connection and joy in small moments, as people turned to their pets for solace during global uncertainties.

It all began when co-founders Emma Chen and Liam Park, lifelong pet lovers and design enthusiasts, noticed a gap in the market. While functional pet apparel existed, few brands combined practicality with modern aesthetics and ethical production. Determined to redefine pet fashion, they launched Paw Super with a mission to create clothing that celebrates pets as family.

Drawing inspiration from urban trends and nature, Paw Super’s debut collection featured ergonomic designs crafted from sustainable, hypoallergenic fabrics. Each piece—from weatherproof jackets to cozy knit sweaters—was tested on pets of all sizes, ensuring comfort without compromising on style. The brand quickly gained traction for its signature reversible harnesses and customizable accessories, which allowed pet parents to mix-and-match looks.

But Paw Super is more than a clothing label. Embedded in its DNA is a commitment to animal welfare. A percentage of every sale supports rescue organizations, and the brand partners with shelters to provide free apparel for adopted pets. This ethos resonated globally, earning Paw Super features in Pet Vogue and collaborations with eco-conscious influencers.

Today, Paw Super thrives as a symbol of innovation and empathy. From its humble beginnings in a Brooklyn studio to becoming a favorite among discerning pet owners, the brand continues to champion the idea that when pets look good, they feel good—and that’s a win for everyone.

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